4 New Generation is a Top Ecommerce Website company in London. Selling products directly online is one of the most rewarding, and difficult, endeavours to achieve online. The greatest challenge in building a successful eCommerce Website is ensuring that the conversion rate of the website is high enough to support the cost of online marketing in a competitive marketplace.
These are the types of challenges we face every day, so we know what is involved in designing eCommerce Website that produce profits for our partners and clients.
An important distinction you must make early on in your agency selection process is that technology will not produce sales. What do we mean by this? Simply put Web designing and eCommerce Website that produces maximum sales is the responsibility of an online marketing specialist not a web designer.
All designers have access to the same technologies which power eCommerce Websites, which is why price-shopping is not the best way to go. Rather, spend the time looking for an agency that will develop an eCommerce Website that will earn you the maximum amount of profit, which is the responsibility of the online marketing department or leave it to Optimisation London.
At 4 New Generation our online marketing specialists direct our web designers ensuring that the eCommerce Website fulfils all the requirements of a website that produces results.
Our eCommerce Solution includes the following:
Website Strategy Direction
Before the design even begins, we send you a thorough questionnaire to learn more about your business, your competitors and your marketplace. We then work with you to create the optimum website strategy that will produce the best results. This strategy is then integrated into each phase of the web design process.
"Shop Front" Concept Design
Once the home page is designed, we move onto the design of your internal page, where the real action occurs. The internal page design is the most important element of your store because it is where you must "sell" the product to your prospect - it is the product display and sales person combined. We integrate proven conversion strategies that encourage as many prospects as possible to pull out their wallets and buy from your site. Once again, we give you unlimited revisions on the design of your internal page.
The quality and presentation of your products plays a large role in the sale of your products. We work closely with you to ensure that the highest quality images are used on the site. We also used the latest technology advances to enhance the viewing of your products online
The product description, in combination with a quality product images, also plays a crucial role in the sale of your products because it is the wording that paints a picture of what it will be like to own the product. As required, our copywriters will amend and improve your wording to ensure your product is presented in the best possible light.
Shopping Cart Setup & Integration
A shopping cart is required for all eCommerce websites as that is how the payment is made on your eCommerce store. Think of it like a checkout at the supermarket. We have many different types of shopping cart solutions available to suit your needs.
Content Management System (CMS)
Depending on the type of product you sell in your eCommerce store, we can develop a CMS that will allow you to update the products, prices and descriptions in your store on your own, saving you time money working with a designer to make the changes. Of course, a CMS is an extra cost and is not required for all eCommerce stores, but we can integrate it if required.
Information architecture is the methodology of how the products are structured and presented on your site. When the catalog is finalised we design the information architecture of your website to make it as easy as possible for your website visitors to not only find what they are looking for, but also be exposed to other products you sell.
Search Engine Optimisation (SEO) Integration
This is one of the areas where virtually all web designers get it wrong - optimising your website for top search engine rankings. As part of our eCommerce Solution, we ensure that your website is completely SEO optimised so that you can rank highly in the search engines. This also saves you a considerable investment when you start an SEO campaign, as the website optimisation is already complete!
Google Analytics Integration
Analytics software is essential in understanding how your website is performing and how your prospects are interacting with your website, which is why we setup your Google Analytics account and integrate the tracking code on each page as part of our eCommerce solution.
Finally, when your website is ready for launch we have a testing department, who are separate to the design and marketing department, who conduct thorough testing on your website before launch. The testing process includes:
Cross-Browser Compatibility Testing - ensuring that your website displays correctly across Internet Explorer, Firefox and Safari (you would be amazed at how many websites do not function correctly in Firefox which controls more than 20% of the market)
Functionality Testing - ensuring that all links and forms work correctly and that there are no spelling mistakes
Security Testing - ensuring that the site is not vulnerable to common security threats online
W3C Validation - ensuring that the website coding passes industry standard validation
When testing is complete we then send you a complete testing report so you can see for yourself what has been tested on your website.