Search Engine Marketing

Search Engine Marketing

Whether you represent a large company that wants to capture market share in the most competitive markets online or you are a small business owner who wants to grow their business online, we have a search engine optimisation solution available to suit you. This is by far our most powerful Search Engine Optimisation (SEO) solution. It is designed to help you grow your business fast by tying our management fee to the rankings of your most valuable keyword phrase.

What does this mean?

When your prospects search for your services online they are typing words into the search engines, mostly Google. Combinations of the words they type are referred to as 'keyword phrases'. There are some keyword phrases which are searched for more than others, usually substantially more than others. For example 'home furniture' has an average search volume of 823,000 searches per month whereas 'designer furniture' has only 4,400 searches per month (a mere 0.5% of the search volume of 'home furniture').

We Specialise in Top Rankings for Competitive Keywords

We specialise in achieve top rankings for the most competitive keyword phrases in your market; the keyword phrases which get the lion share of the people searching online. We're prepared to stand behind our services by providing a pricing structure where you only pay our standard monthly management fee once we have achieved a first page ranking for your most valuable keyword phrase.

We Don't Just Get Rankings, We Help You Grow Your Business

Over the years we have come to realise that the success of our business is intricately tied into the success of your business.

With that in mind, SEO is a longer term process that can take 6 or 12 months to achieve a top ranking for a very valuable keyword phrase. This means that in the early stages of SEO you will need to invest in your rankings for the long term. To make it easier for you during this early period we lower our monthly management fee to make it more affordable. Then, once we achieve a first page ranking for your most valuable keyword phrase, our monthly management fee increases to its regular amount.

Our success is therefore intricately tied in with yours. This means that we are constantly looking for ways how you can increase your success and profits online and share these with you.

Why Guarantees Don't Really Help You Here

Many SEO agencies offer guarantees with their service and on the face of it everything seems fine. However, when you understand how SEO works, you start to realise why these guarantees are not in your interest. Earlier we stated that buying keywords in packages does not work because 95% of the keyword phrases you rank for won't produce you any real profits.

There are also SEO specialists that will guarantee a ranking for each keyword and will refund your money if a ranking is not achieved for a particular keyword. The problem with this is that the SEO agency can get you ranked for 18 out of 20 keyword phrases which are easy to achieve (and they get the majority of their fee paid), but won't achieve you a top ranking for your most important keyword phrase (and hardest to attain) that will grow your business the fastest online. A year or two passes and you have lost a significant amount of potential profit and growth - both of which may be extremely difficult to claw back from your savvy competitors.

Monthly Reporting

We let our results do the talking. At the very beginning of our relationship, before we start any SEO activities, we conduct an initial ranking report on the keywords which we have agreed upon with you - this forms our benchmark. Every month you will then receive an updated ranking report showing you the changes in rankings (both up and down) for every single keyword on that list, across all search engines.

However, ranking reports are not enough to gauge the success of an SEO campaign, which is why we also provide you with monthly traffic reports. As part of our website optimisation, we setup analytics software on your site so we can monitor how our SEO activities are affecting your traffic, sales and profits.